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14 Sep 2021
State of the States: Sportswear and Sports Experiences
adidas AG (ADS:ETR), 0 | PUMA SE (PUM:ETR), 0 | Skechers USA (SKX:NYSE), 0 | Skechers U.S.A., Inc. Class A (SKX:NYS), 0 | NIKE, Inc. Class B (NKE:NYS), 0 | JD Sports Fashion Plc (JD:LON), 96.8 | V.F. Corporation (VFC:NYS), 0 | Columbia Sportswear Company (COLM:NAS), 0 | Hanesbrands Inc. (HBI:NYS), 0 | Ralph Lauren Corporation Class A (RL:NYS), 0 | lululemon athletica inc. (LULU:NAS), 0 | Deckers Outdoor Corporation (DECK:NYS), 0 | Under Armour Inc (UAA:NYSE), 0 | Under Armour, Inc. Class A (UAA:NYS), 0 | Wolverine World Wide, Inc. (WWW:NYS), 0 | Levi Strauss & Co. Class A (LEVI:NYS), 0 | Vail Resorts, Inc. (MTN:NYS), 0 | Planet Fitness, Inc. Class A (PLNT:NYS), 0 | Kontoor Brands Inc (KTB:NYSE), 0 | Kontoor Brands, Inc. (KTB:NYS), 0 | Clarus Corporation (CLAR:NAS), 0 | Peloton Interactive Inc (PTON:NYSE), 0 | Peloton Interactive, Inc. Class A (PTON:NAS), 0 | Manchester United Plc Class A (MANU:NYS), 0 | Columbia Sportswear Company (COLM:MEX), 0 | Deckers Outdoor Corporation (DO2:BRN), 0 | Hanesbrands Inc. (0J2X:LON), 0 | Levi Strauss & Co. Class A (0A14:LON), 1,810 | lululemon athletica inc. (0JVT:LON), 0 | Manchester United Plc Class A (0Z1Q:LON), 0 | NIKE, Inc. Class B (0QZ6:LON), 11,416 | Planet Fitness, Inc. Class A (0KJD:LON), 0 | Ralph Lauren Corporation Class A (0KTS:LON), 0 | Vail Resorts, Inc. (0LK3:LON), 0 | VFS Thread Dyeing Ltd. (VFSTDL:DHA), 0

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State of the States: Sportswear and Sports Experiences
adidas AG (ADS:ETR), 0 | PUMA SE (PUM:ETR), 0 | Skechers USA (SKX:NYSE), 0 | Skechers U.S.A., Inc. Class A (SKX:NYS), 0 | NIKE, Inc. Class B (NKE:NYS), 0 | JD Sports Fashion Plc (JD:LON), 96.8 | V.F. Corporation (VFC:NYS), 0 | Columbia Sportswear Company (COLM:NAS), 0 | Hanesbrands Inc. (HBI:NYS), 0 | Ralph Lauren Corporation Class A (RL:NYS), 0 | lululemon athletica inc. (LULU:NAS), 0 | Deckers Outdoor Corporation (DECK:NYS), 0 | Under Armour Inc (UAA:NYSE), 0 | Under Armour, Inc. Class A (UAA:NYS), 0 | Wolverine World Wide, Inc. (WWW:NYS), 0 | Levi Strauss & Co. Class A (LEVI:NYS), 0 | Vail Resorts, Inc. (MTN:NYS), 0 | Planet Fitness, Inc. Class A (PLNT:NYS), 0 | Kontoor Brands Inc (KTB:NYSE), 0 | Kontoor Brands, Inc. (KTB:NYS), 0 | Clarus Corporation (CLAR:NAS), 0 | Peloton Interactive Inc (PTON:NYSE), 0 | Peloton Interactive, Inc. Class A (PTON:NAS), 0 | Manchester United Plc Class A (MANU:NYS), 0 | Columbia Sportswear Company (COLM:MEX), 0 | Deckers Outdoor Corporation (DO2:BRN), 0 | Hanesbrands Inc. (0J2X:LON), 0 | Levi Strauss & Co. Class A (0A14:LON), 1,810 | lululemon athletica inc. (0JVT:LON), 0 | Manchester United Plc Class A (0Z1Q:LON), 0 | NIKE, Inc. Class B (0QZ6:LON), 11,416 | Planet Fitness, Inc. Class A (0KJD:LON), 0 | Ralph Lauren Corporation Class A (0KTS:LON), 0 | Vail Resorts, Inc. (0LK3:LON), 0 | VFS Thread Dyeing Ltd. (VFSTDL:DHA), 0
- Published:
14 Sep 2021 -
Author:
Vasilescu Laurent LV -
Pages:
77 -
We kick off our inaugural State of the States survey and are pleased to share new insights into how the sportswear and sports experience consumer is looking at the playing field today. We surveyed over 5,000 consumers across the United States yielding over one million unique datapoints.
The verdict: initially a COVID winner, we view the space as a secular champion. Themes like casualization, in-home fitness, and the great outdoors look well-entrenched as key facets of the new-normal. Please feel free to reach out for the raw survey data.
We reiterate our bullish view on Deckers (+) and Peloton (+). We also provide insights on Nike (+) and adidas (+) in the context of emerging brands like ON, Allbirds, Veja, and VF Corp''s Altra.