•             At the CMD in Mexico, management gave in-depth presentations on its strategy based on 3 pillars: 1) lead and grow the category, 2) digitize and monetize the ABI ecosystem and 3) optimize its business. •             This confirms that ABI is in growth mode again re the top line and it confirms our positive stance on the investment case.•             We reiterate our Buy rating and TP of EUR 64, which values ABI at 20x earnings and 10.5x 2024 EV/EBITDA.