We are reiterating our Buy rating, $25 price target and projections for a.k.a. Brands as we look forward to 2H24. We believe, after a period of material shifts and rethinking of the entire business model, a.k.a. management will be able to provide material proof that the shift to a true omnichannel, environmentally driven and fully "test and repeat" business model can drive strong overall returns, position the company for profitability and drive further free cash flow. As such, we believe 2H24 will be a highly critical time for a.k.a. and we look forward to the company reproving the business model and beginning to attract higher investor interest. As such, we are reiterating our Buy rating and $25 price target for AKA.
