We are reiterating our Buy rating, projections and $30 price target for a.k.a. Brands Holding after visiting Princess Polly stores in Boston and New York City. 2025 is the year Princess Polly stores expand from the West to the East Coast, with store openings planned for New York City, Long Island, Philadelphia, Columbus, OH and Miami. Given what we saw in our store visits, we believe Princess Polly is primed for further success, with the potential to continue to ramp up the brand and drive strong returns going forward, especially as the brand further increases their ability to coordinate and flow goods in the online and store channel. As such, we reiterate our Buy rating and $30 price target for AKA.