We are reiterating our Buy rating. $0.25 price target and projections for Starco Brands as we look at key trends for 2H24 and beyond. We believe 2024, while somewhat frustrating from an investor standpoint (given the downward revenue guidance and pulling of EBITDA guidance after 1Q), will be seen as a positive over the longer term, as the company has made material steps forward for all of their brands, positioning Starco for significant top line growth and going forward, material operating leverage, which we believe will become increasingly self-evident in 2025 and beyond.
As such, we believe Starco has continued to do the right thing for investors, and we reiterate our Buy rating and $0.25 price target

09 Jul 2024
STCB: 2H Signposts; Building for a Better Tomorrow; Reiterate Buy, $0.25 PT
elf Beauty Inc (ELF:NYSE), 0 | e.l.f. Beauty, Inc. (ELF:NYS), 0 | Starco Brands Inc (STCB:NYSE), 0 | Starco Brands Inc Class A (STCB:OTC), 0 | Coty (COTY:NYSE), 0 | Coty Inc. Class A (COTY:NYS), 0 | Diageo plc (DGE:LON), 1,831 | Estee Lauder Companies (EL:NYSE), 0 | Estee Lauder Companies Inc. Class A (EL:NYS), 0 | INTER PARFUMS (IPAR:NYSE), 0 | Interparfums, Inc. (IPAR:NAS), 0 | Unilever Nigeria PLC (UNILEVER:NSA), 0 | Edgewell Personal Care Co (EPC:NYSE), 0 | Edgewell Personal Care Co. (EPC:NYS), 0

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STCB: 2H Signposts; Building for a Better Tomorrow; Reiterate Buy, $0.25 PT
elf Beauty Inc (ELF:NYSE), 0 | e.l.f. Beauty, Inc. (ELF:NYS), 0 | Starco Brands Inc (STCB:NYSE), 0 | Starco Brands Inc Class A (STCB:OTC), 0 | Coty (COTY:NYSE), 0 | Coty Inc. Class A (COTY:NYS), 0 | Diageo plc (DGE:LON), 1,831 | Estee Lauder Companies (EL:NYSE), 0 | Estee Lauder Companies Inc. Class A (EL:NYS), 0 | INTER PARFUMS (IPAR:NYSE), 0 | Interparfums, Inc. (IPAR:NAS), 0 | Unilever Nigeria PLC (UNILEVER:NSA), 0 | Edgewell Personal Care Co (EPC:NYSE), 0 | Edgewell Personal Care Co. (EPC:NYS), 0
- Published:
09 Jul 2024 -
Author:
Eric Beder -
Pages:
4 -
We are reiterating our Buy rating. $0.25 price target and projections for Starco Brands as we look at key trends for 2H24 and beyond. We believe 2024, while somewhat frustrating from an investor standpoint (given the downward revenue guidance and pulling of EBITDA guidance after 1Q), will be seen as a positive over the longer term, as the company has made material steps forward for all of their brands, positioning Starco for significant top line growth and going forward, material operating leverage, which we believe will become increasingly self-evident in 2025 and beyond.
As such, we believe Starco has continued to do the right thing for investors, and we reiterate our Buy rating and $0.25 price target