In this quarter’s Software and Services review we take a deep dive into privacy trends and third-party cookies.
Due to consumer, regulatory and technology trends, leading brands are increasingly prioritising consumer privacy in their corporate engagements and avoiding third-party data and cookies. These trends represent a rising challenge to advertisers and brands that are trying to their target products, services and digital advertising strategy to better engage consumers. As a result, we exp ....

15 Aug 2024
Zeus Software and Services Quarterly review - August 2024

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Zeus Software and Services Quarterly review - August 2024
SysGroup plc (SYS:LON), 18.5 | Team Internet Group plc (TIG:LON), 59.2
- Published:
15 Aug 2024 -
Author:
Bob Liao, CFA | Carl Smith, CFA -
Pages:
29 -
In this quarter’s Software and Services review we take a deep dive into privacy trends and third-party cookies.
Due to consumer, regulatory and technology trends, leading brands are increasingly prioritising consumer privacy in their corporate engagements and avoiding third-party data and cookies. These trends represent a rising challenge to advertisers and brands that are trying to their target products, services and digital advertising strategy to better engage consumers. As a result, we exp ....