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09 Nov 2022
ADIDAS - NEUTRAL | Under Review Bjørn Gulden appointed CEO of adidas from 1st January 2023

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ADIDAS - NEUTRAL | Under Review Bjørn Gulden appointed CEO of adidas from 1st January 2023
Transfer between two “rivals” smoother than expected
Bjørn Gulden is a 30-year veteran in managing sports & footwear brands
adidas currently facing a perfect storm of challenges