Prada published stronger-than-expected profitability for the first half despite a slight top-line miss. A strong recovery in Greater China and solid momentum in Europe and Japan were offset by softer growth in the Americas. Improved brand desirability continued to lead to a favourable average price movement and increased scale, resulting in better margin generation. Although the group will continue to invest in digitalization and A&P for the rest of the year, it wishes to maintain the curren ....