Prada recorded a strong year in FY22 despite the challenging trading environment in China.
Prada’s enduring brand popularity led sustained strong demand and better pricing power.
The favourable price/channel mix resulted in stronger-than-expected profitability. The gross margin reached 78.8%, ahead of the mid-term target set in 2021.
We believe the recovery in China and a higher contribution from elevated product will continue to boost the group’s top-line and margin in the new year.
13 Mar 2023
Sustained brand buzz leads to higher profitability
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Sustained brand buzz leads to higher profitability
Prada recorded a strong year in FY22 despite the challenging trading environment in China.
Prada’s enduring brand popularity led sustained strong demand and better pricing power.
The favourable price/channel mix resulted in stronger-than-expected profitability. The gross margin reached 78.8%, ahead of the mid-term target set in 2021.
We believe the recovery in China and a higher contribution from elevated product will continue to boost the group’s top-line and margin in the new year.