In 2019, total advertising was better than expected and decreased by -1.5% (vs guidance of c.-2%). Lower group adjusted EBITA margin was attributable to Broadcasting, which had to support higher investments in the businesses, including the launch of BritBox UK, which were not completely offset by cost savings. The outlook for 2020 is uncertain due to the Coronavirus outbreak. Essentially, there should be a significant negative effect on TV advertising.
13 Mar 2020
High risk in TV advertising with the Coronavirus outbreak
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High risk in TV advertising with the Coronavirus outbreak
ITV PLC (ITV:LON) | 82.9 0.1 0.1% | Mkt Cap: 3,116m
- Published:
13 Mar 2020 -
Author:
Hélène Coumes -
Pages:
3 -
In 2019, total advertising was better than expected and decreased by -1.5% (vs guidance of c.-2%). Lower group adjusted EBITA margin was attributable to Broadcasting, which had to support higher investments in the businesses, including the launch of BritBox UK, which were not completely offset by cost savings. The outlook for 2020 is uncertain due to the Coronavirus outbreak. Essentially, there should be a significant negative effect on TV advertising.