ITV had a strong 2021 year with total advertising revenue growth of +24% and studios revenue growth of +31% organically. The adjusted EBITA margin increased to 24% of revenue (+3pt). The advertising market has been strong since the start of the year 2022 according to ITV (+14% expected in January-April 2022). Conversely, the acceleration of the development of digital revenue (£750m by 2026) with the launch of ITVX implies higher content investments that should weigh on the operating margin in 20 ....

04 Mar 2022
Launch of the platform ITVX and higher content investments going forward

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Launch of the platform ITVX and higher content investments going forward
ITV PLC (ITV:LON) | 79.0 0.2 0.3% | Mkt Cap: 2,970m
- Published:
04 Mar 2022 -
Author:
Hélène Coumes -
Pages:
3 -
ITV had a strong 2021 year with total advertising revenue growth of +24% and studios revenue growth of +31% organically. The adjusted EBITA margin increased to 24% of revenue (+3pt). The advertising market has been strong since the start of the year 2022 according to ITV (+14% expected in January-April 2022). Conversely, the acceleration of the development of digital revenue (£750m by 2026) with the launch of ITVX implies higher content investments that should weigh on the operating margin in 20 ....