In 9m 18, total advertising revenue increased by 2%, at the same pace as in H1 18. Once more, total advertising growth was boosted by fast-growing online advertising (+43%). Nevertheless, ITV disappointed the stock market with the expectation of a decrease in total advertising revenue of 3% in Q4 18, o/w -6%/-8% in December.
08 Nov 2018
Weak total advertising revenue expected by the end of the year
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Weak total advertising revenue expected by the end of the year
ITV PLC (ITV:LON) | 71.8 -0.5 (-0.9%) | Mkt Cap: 2,905m
- Published:
08 Nov 2018 -
Author:
Hélène Coumes -
Pages:
2
In 9m 18, total advertising revenue increased by 2%, at the same pace as in H1 18. Once more, total advertising growth was boosted by fast-growing online advertising (+43%). Nevertheless, ITV disappointed the stock market with the expectation of a decrease in total advertising revenue of 3% in Q4 18, o/w -6%/-8% in December.