STV has released an AGM statement showing that trading has progressed as expected in FY26E to date. 1Q26A TAR was slightly ahead of expectations at -4% (-5% guidance) driven by performance in digital advertising. TAR in 2Q26E is guided to be +10% reflecting higher demand around the extended FIFA Men’s World Cup. This gives total TAR growth of c.4% in 1H26E, with the World Cup more than offsetting the current underlying ad market dynamic. Following January’s successful launch of STV Radio, the fi ....
