Management used the analysts’ trip to the Exclusively Housewares Trade Show at the London Design Centre earlier this week to showcase the planned Salter brand refresh with the aims to (1) make a step change in perception, (2) simplify and sharpen the image, (3) improve brand consistency and (4) drive awareness and sales across all products, but with the determination to lose nothing that is already loved and understood about the brand, so it’s a case of evolution, not revolution. The trade roll- ....
