The acquisition and planned relaunch of Debenhams online business is a transformational deal for the Group, establishing an ecommerce marketplace of immediate scale and high brand awareness. The deal expands boohoo’s target addressable market and opens the Group up to new product categories including beauty, sport and homeware. It is a significant step forwards in realising the Group’s ambition to operate the UK’s largest ecommerce marketplace, combining boohoo’s online capability and multi-bran ....
25 Jan 2021
boohoo Group plc (BOO LN) - Transformational acquisition
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boohoo Group plc (BOO LN) - Transformational acquisition
boohoo group Plc (DEBS:LON) | 12.6 0 1.2% | Mkt Cap: 176.8m
- Published:
25 Jan 2021 -
Author:
Rachel Birkett, CFA -
Pages:
10 -
The acquisition and planned relaunch of Debenhams online business is a transformational deal for the Group, establishing an ecommerce marketplace of immediate scale and high brand awareness. The deal expands boohoo’s target addressable market and opens the Group up to new product categories including beauty, sport and homeware. It is a significant step forwards in realising the Group’s ambition to operate the UK’s largest ecommerce marketplace, combining boohoo’s online capability and multi-bran ....