Yesterday’s fashion preview event provided another opportunity to assess Debenhams’ product development pipeline and it didn’t disappoint. Although only providing a snapshot of what lies ahead in 2016, the key take-away was positive and highlights widening appeal, improving mix and value in the Designers at Debenhams portfolio. This underlying value suggests to us the strategic refocus on promotions can yield further benefits. The stock looks oversold in our view having drifted back towards 80p, ....

26 Nov 2015
Designers at the heart of Debenhams

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Designers at the heart of Debenhams
Debenhams (DEB:LON) | 0 0 (-1.1%) | Mkt Cap: 347.0m
- Published:
26 Nov 2015 -
Author:
Matthew McEachran -
Pages:
4 -
Yesterday’s fashion preview event provided another opportunity to assess Debenhams’ product development pipeline and it didn’t disappoint. Although only providing a snapshot of what lies ahead in 2016, the key take-away was positive and highlights widening appeal, improving mix and value in the Designers at Debenhams portfolio. This underlying value suggests to us the strategic refocus on promotions can yield further benefits. The stock looks oversold in our view having drifted back towards 80p, ....