Dotdigital has acquired Fresh Relevance, a vendor of SaaS-based “cross-channel personalisation technology”, meaning that the acquisition personalises customer experiences across the web, email, mobile app, SMS and ads, to drive retention and conversion. The £25m acquisition (£6.1m equity at 88.7p and £18.9m cash, 12m lock-in, no earn out) accelerates DOTD’s Customer Experience Data Platform (CXDP) tech roadmap: having been a DOTD partner for 5 years, Fresh Relevance is a low tech-risk acquisitio ....
