Today Dotdigital has taken significant strides in advancing its personalisation capabilities by acquiring Fresh Relevance - an established leader in this field, for £25m. What’s more Fresh Relevance also increases DOTD’s Group’s addressable market by offering personalised web design, such that the enlarged Group can now deliver consistent and compelling cross-channel experiences, across all stages of a customer journey. We therefore see how this acquisition both accelerates growth prospects and ....
