With the technology platform improvement completed RTHM can aggressively push its highly efficient offering to advertisers, who want quality media that delivers good ROI, and to publishers who want to maximise revenue. The international exploitation of the platform has surprised on the upside through being switched on and offered to existing US clients to use overseas. RTHM will be launching in additional markets in EMEA and APAC adding to the growth potential. Faster change in business mix was another highlight of the first half results and we are encouraged to see the company’s focus sharpening further and profit expectations rising. Momentum looks likely to remain strong and the valuation should rise as investors recognise the strength of the business’s positioning in the fast growing online media market. BUY.
