The Times is running a major investigative story suggesting that major brands are “unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites”. This is not the first time that the issue of online media budget spend processes resulting in brands being advertised alongside inappropriate media has come up. Historically the issue has come out because of lack of controls between the “media buyer”, which is typically the agency and the sources (exchan ....
09 Feb 2017
N+1 Singer - Media - Bad advertising…Big agencies and Google in the firing line?
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N+1 Singer - Media - Bad advertising…Big agencies and Google in the firing line?
Rhythmone (RTHM:LON) | 0 0 4.4% | Mkt Cap: 120.1m
- Published:
09 Feb 2017 -
Author:
Johnathan Barrett -
Pages:
3
The Times is running a major investigative story suggesting that major brands are “unwittingly funding Islamic extremists, white supremacists and pornographers by advertising on their websites”. This is not the first time that the issue of online media budget spend processes resulting in brands being advertised alongside inappropriate media has come up. Historically the issue has come out because of lack of controls between the “media buyer”, which is typically the agency and the sources (exchan ....