Digitalbox PLC (AIM:DBOX) CEO James Carter talked with Proactive about the company’s strong first-half performance in a challenging advertising environment and outlined recent strategic developments.
Carter began by noting the broader difficulties in the advertising sector but emphasised that Digitalbox was "bucking the trend" with year-on-year growth. He confirmed that a strategic review carried out at the end of last year had guided the company’s current plan, which was announced in March, focusing on expanding its existing model through new launches and acquisitions.
In the first half of the year, Digitalbox launched three new web brands: Royal Insider, Reality Shrine, and EastEnders Insider, bringing the company’s portfolio to eight products. The company also completed the acquisition of three Facebook pages, including The Life Network (with 5.5 million followers), Funny Cards Against Humanity, and British Banter, which have been integrated with Digitalbox's brands.
Carter also addressed concerns around changing search engine dynamics and AI-driven results, stating that despite those headwinds, “our audience development has been really exactly where we budgeted.”
Digitalbox expects 11% revenue growth, with some brand performances up as much as 130% year-on-year in certain months. Carter attributed the gains to stronger programmatic advertising returns and diversification efforts, especially in on-platform monetisation.
Looking ahead, the company plans further diversification, including exploring direct email opportunities and potential new acquisitions.
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