Prime will be the backbone for the company
With 2.2m Prime subscribers in December 2021 (1m more than last year), the company is transforming its business model from transaction-based to subscription-based, driven mainly by the virtuous cycle that Prime generates. This is done by increasing the number of subscribers via attractive pricing, increasing repeat business, reducing variable and customer acquisition costs, and reinvesting the profit in lowering prices to enhance the competitiveness of ....
27 Jan 2022
Reducing its dependency on air traffic
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Reducing its dependency on air traffic
Prime will be the backbone for the company
With 2.2m Prime subscribers in December 2021 (1m more than last year), the company is transforming its business model from transaction-based to subscription-based, driven mainly by the virtuous cycle that Prime generates. This is done by increasing the number of subscribers via attractive pricing, increasing repeat business, reducing variable and customer acquisition costs, and reinvesting the profit in lowering prices to enhance the competitiveness of ....