Feature article: The Tiktok generation are becoming “renegade” investors - How Gen Z’s investing habits differ from past generations As the landscape of investing evolves, a new generation is stepping onto the stage with fresh perspectives and unique approaches that are reshaping financial markets. At Hardman & Co, we’ve always been committed to understanding these shifts, and this month’s article delves into the rapidly changing ways in which Gen Z interacts with investment information and markets. Written by our intern Senan Skalkos (himself a member of Gen Z), this report offers an inside look at how Gen Z – the youngest, yet increasingly influential group of investors – differs from their predecessors. From favouring alternative asset allocations to leveraging non-traditional sources of information, Gen Z is not only participating in the market earlier but is also driving trends that are crucial for investors and professionals to understand. This comprehensive analysis is essential reading for anyone looking to engage with this emerging demographic and stay ahead of the curve as Gen Z continues to grow in economic influence.